About Us

Welcome to Service95, founded by Dua Lipa and born from the idea of being of service to our community. Consider us your cultural concierge: serving up insider recommendations and global stories featuring some of the world’s most compelling voices.

This is a space where you can delve into the world of creatives while also picking up wellbeing tips. Where you can keep on top of what’s new in culture and get authentic recommendations from locals for your next trip. Where you can find out more about the lives of people across the globe and get advice on how to advocate for social change. Where you can read deep-dives on identity or dating and discover the books you never knew you needed to read. This is the world, curated for you.

The Stories

Our website is the home of these stories, lists, perspectives and conversations from writers and cultural figures across the globe, covering the arts, activism, travel, wellbeing, fashion and more.

The Service95 Book Club

A space to enjoy all things literary, including Dua’s hand-picked Monthly Reads and exclusive Q&As between her and the authors, plus new book trends, endless recommendations from the Service95 team and more ways for you to read the world differently.

The Newsletters

Featuring an exclusive letter from Dua, our weekly newsletter delivers a curation of our stories covering everything from culture, travel and activism to style and wellbeing, while our monthly Book Club newsletter is a one-stop inspiration hub for book lovers. Sign up here.

The Podcast

In the podcast Dua Lipa: At Your Service, our founder goes deep in conversation with some of the world’s most inspiring minds, including Charli XCX, Elton John, BLACKPINK’s Jennie, Apple CEO Tim Cook and Nobel Peace Prize winner Nadia Murad. Catch up on seasons 1–3 here.

The Socials

Join our Instagram community @service95, where you’ll find exclusive lists and recommendations, be part of conversations about Dua’s Monthly Reads in our broadcast channel and discover the stories dropping online daily at service95.com. Follow @service95 on TikTok for interview highlights and more curated lists from creatives and our team.