Service95 logo
NEWSLETTERSearch icon
CultureActivismTravelSelfStyleThe ListsShoppingBook Club
Fashion

Why Vivienne Westwood Was So Much More Than A Fashion Icon

February 7, 2023
Why Vivienne Westwood Was So Much More Than A Fashion Icon

Why Vivienne Westwood Was So Much More Than A Fashion Icon

As London Fashion Week kicks off next Friday (17 February), Dazed’s Lynette Nylander pays tribute to one of the UK’s most influential artists and designers

As a young and naive follower of fashion in my teens, Vivienne Westwood was an idol of mine. In fact, her clothes were my first designer purchase. When the world lost her in December 2022, at the age of 81, I started to ponder on her legacy after putting aside my immediate feelings of sadness and nostalgia. Of course, there are the clothes; extreme platform heels, denim with distorted crotches, tweeds and tartans in bright, saturated hues (a nod to her working-class northern England roots) and, of course, her signature corsets (taken from her love of the 18th-century stalwart that stood its wearer tall, their bust out)... But it was her ability to thread the needles of the many subcultures, countries and people that interested her that resulted in one of the most expansive and incredible design catalogues fashion has ever seen – one that connected with both die-hard Westwood-ites and Gen-Z alike. Westwood spoke of her life, her journey, her story. 

Catwalk looks from the designer Vivienne Westwood
Getty Images; Shutterstock; Alamy

When she moved to London and embedded herself alongside the burgeoning punk movement with her then-partner Malcolm McLaren, she set in motion a cataclysmic idea of what dress could be, what it could represent and who could be involved. Their shop at 430 King’s Road celebrated an idea of otherness and doing away with the rigidity of the status quo that, while perhaps not intentional from a designer who was more acting in the moment than thinking about the future, set a blueprint for designers to embrace their own messages. In short, perhaps you aren’t for everyone, and that is OK. 

Westwood also challenged what a designer can use their platform to celebrate. In the latter years of her career, she became more and more politically and environmentally outspoken. She encouraged consumption mindfulness with her famous phrase ‘Buy Less, Choose Well, Make It Last’, long before the word sustainability became part of the public lexicon. She called into question the fracking practices of oil and gas conglomerates and encouraged the release of WikiLeaks founder Julian Assange – all while being in the second half of life, resplendent in the same hair, makeup and fuck-you attitude of her 1970s self. 

I think about my own teenage self, saving up for the black bowling bag with the Vivienne Westwood orb embroidered on the side. While I didn’t know her entire story at the time, perhaps what connected was seeing a designer, a woman, so comfortable with being herself. I was no punk rocker, but I felt a kinship with wanting an example of the road less travelled. Through fragments of history, and an astute ability to story tell through her work, she taught me that everything has an interconnectedness and can include all our personal stories. Design may have been her medium but freedom was her power, and as an activist, anarchist and feminist, that will last forever.

Lynette Nylander is the London-born New York-based executive editorial director of Dazed and a former deputy editor of i-D magazine and Teen Vogue 

Team Service95

Team Service95 - Articles written by the Service95 team. Follow us on Instagram and TikTok @service95

Any products featured are independently chosen by the Service95 team. When you purchase something through our shopping links, we may earn an affiliate commission.

Fashion,Fashion Features

Related Reads

10 Books & Films That Capture The Complexities Of Political Upheaval

Book Club

72 Hours In Porto: Where To Eat, Drink & Wander In Portugal’s Second City

Travel

Can The Universe Guide Your Travels? A Beginner’s Guide To Astrocartography

Self

The Best Of Service95 ServedStraight To Your Inbox

Join our global community with our free Service95 Newsletter and Book Club Newsletter, curated just for you.

If no options are selected with your email address, you'll be subscribed to both newsletters. You may occasionally receive emails about events, competitions and other announcements. You can update your preferences or unsubscribe at any time.

10 Books & Films That Capture The Complexities Of Political Upheaval
Book Club

10 Books & Films That Capture The Complexities Of Political Upheaval

72 Hours In Porto: Where To Eat, Drink & Wander In Portugal’s Second City
Travel

72 Hours In Porto: Where To Eat, Drink & Wander In Portugal’s Second City

Can The Universe Guide Your Travels? A Beginner’s Guide To Astrocartography
Self

Can The Universe Guide Your Travels? A Beginner’s Guide To Astrocartography

SEE MORE

CULTURE

  • Art
  • Books
  • Film & TV
  • Music
  • Food & Drink

ACTIVISM

    TRAVEL

      SELF

      • Beauty
      • Wellbeing
      • Sex & Relationships

      STYLE

        SHOPPING

          THE LISTS

          • The Culture List
          • The Reading List
          • The Travel List

          BOOK CLUB

          • Articles
          • Podcast

          SIGN UP TO THE NEWSLETTER

          *By subscribing to our newsletter(s) you agree to our privacy policy. You can unsubscribe at any time.*

          • ABOUT US

          FOLLOW

          • INSTAGRAM
          • YOUTUBE
          • TIKTOK

          CONTACT

          • GENERAL ENQUIRIES
          • EDITORIAL PITCHES
          • BOOK CLUB ENQUIRIES
          • PARTNERSHIPS
          At Your Service
          2026©Service95
          Legal|Privacy|Cookies