“My passion is about playfulness. For me, everyone should have a playful sex life,” says Mathilde Mackowski. This is exactly why she made a move into the sex-toy industry 14 years ago and co-founded the Scandinavian erotic brand Sinful. From the get-go, it garnered a lot of media attention due to its relatability. “We were the first in the Nordic countries trying to make sex toys mainstream,” she recalls. “So many media outlets were contacting us because we were, you know, normal, with the ‘girl next door’ look.”
Now she’s upping the ante by launching Ohhcean, the world’s first sex toys made using ocean-bound plastic. This, in a nutshell, is plastic that’s been caught in the ocean, rainfall or on the beach before it becomes a problem. Working with #Tide, one of the world’s front-runners in upcycling and recycling ocean-bound plastic, Ohhcean has created three products: Magic Wand, G-spot Vibrator and Body Vibrator. Covered in sleek silicone, the range mirrors the hues of oceanic waves.
This approach to sex toys – playfulness while also protecting the planet from further damage – is something Mackowski hopes will inspire other companies in the world to think in the same way. “I want to start a big wave of change.”
Susan Devaney is a freelance journalist and editor, who has worked for titles including British Vogue and Stylist magazine. She’s also written for Refinery29 UK, ELLE, The Guardian and more
