LGBTQIA+

9 LGBTQIA+ Brands We Love – & Their Products We’re Adding-To-Basket This Month 

By Pia BryntesonJune 5, 2025
9 LGBTQIA+ Brands We Love – & Their Products We’re Adding-To-Basket This Month 

All products featured are independently chosen by the Service95 team. The products herein should not be considered as personally endorsed or recommended by our shareholder or board of directors. When you purchase something through our shopping links, we may earn an affiliate commission.

As you know, each week, we share what’s on our Wish List with you, from fashion picks to interior updates and more. With the arrival of Pride Month, what better time to spotlight LGBTQIA+-owned brands we love? Shop them now and support them – always. Happy Pride! 

Ten Four 

Launched in April, Ten Four is the new jewellery brand from Instagram favourite Victoria Paris and designer Gille Peeters. With its sleek, modernist shapes in gold and silver, this pavilion cuff is top of our list. $190, Ten Four 

Urania London 

Urania London is the fragrance brand centred around championing “sexual exploration, identity confidence and gender playfulness.” Take its scent Queer Magic – the naturally-derived fragrance lingers on the skin, drawing you in and leaving you wanting more. £105, Urania London at Earl of East 

Conner Ives 

By now, most of us are familiar with Connor Ives’s ‘Protect the Dolls’ baby tee, which has been making the rounds online in support of Trans rights. The good news? It’s coming back in stock, and is available to pre-order now. £75, Connor Ives 

Boy Smells 

If you’re looking to relax but don’t love heavy scents, try this Lavender candle by Boy Smells, the LA-based, queer-owned fragrance house. It’s calming without being overpowering, gently transporting you to the great outdoors – and it burns evenly, meaning you get the most from every light. $38, Boy Smells 

NOTO Botanics 

Founded by makeup artist Gloria Noto, this is a “multi-use, gender-inclusive, clean cosmetic line” – think cleansers that can be used across face and body and colour sticks that work on lips and cheeks. This Highlighter Stick is our favourite – dot along cheekbones and collarbones for a healthy, dewy glow. £20, NOTO 

Alder New York 

Alder New York is a queer, woman-owned brand offering a streamlined approach to skincare (its products are vegan, science-backed and safe for the planet). This three-step kit is everything you need to cleanse, balance and hydrate your skin. $120, Alder New York 

The Phluid Project  

If you’ve ever been to a Pride party, you’ll know they’re pure joy – loud, proud and full of life. This ‘Pride Is a Riot!’ cap by The Phluid Project, a brand grounded in queer education and community, is the perfect accessory for wherever in the world you’re celebrating. $25, The Phluid Project 

Coco & Breezy 

Founded by twin sisters Coco and Breezy Dotson, this unisex eyewear line is all about empowering individuality. There are frames in shapes and colours to suit everyone, but the pink-tinged lenses of the angular ‘Storm’ style are heading straight in our basket. £187, Coco and Breezy 

Chromat 

Body-inclusive swimwear label Chromat is the brand to turn to for standout designs that are also super flattering. We’re loving its sporty aesthetic and bold colourways – especially this bestselling cut-out swimsuit, designed to suit and support every body. £97, Chromat