While we have a whole lot of love for the artistry of the major fashion houses, it’s independent designers that really have our heart. In an industry full of competition and an economy that’s hardly built for small businesses to thrive, now is the time to celebrate these designers more than ever. Plus, what they’re offering is exactly what we want in our wardrobes.
Because while fashion is so often all about the trends – what to wear now, before another style season rolls around – the art of building a truly great wardrobe is all down to is buying pieces you love. You know, the ones you’ll keep in mind to be resurfaced and restyled, time and again.
That’s where independent designers come in. These smaller brands are all about pushing boundaries, offering fresh perspectives, great craftmanship and considered production methods, for something a little more special than what you see on a stroll down the high street.
These are 11 independent designers to know, shop and support right now – plus the hero buy we’re adding-to-basket from each...
Talia Byre has come to embody what it means to be a modern British designer (read our interview with her here). Her collections nod to her Liverpool roots, exploring identity and heritage through a contemporary lens. And while all her designs are great, her bags are next-level – you’ll carry this one everywhere. £325, Talia Byre
Designed and made in South London, new eyewear brand Vara Optical draws on the energy of its local community and the soundtracks of the city that shaped it (each style is named after a different borough). Well crafted and effortlessly cool, consider this your sign to update your specs. £185, Vara Optical
A new name on the London footwear scene, Lilli Curia has quickly become a favourite among the style set. Her designs are rooted in old-school charm, focus on meticulous craftsmanship and are designed to outlast trends. These lace-up boots are no exception. £460, Lili Curia
Jewellery designer Octi Ransom transforms fragments from the natural world into precious metal heirlooms for her label. Using moulds of rocks, vegetable skins and overlooked organic textures, her pieces elevate what might otherwise be discarded into something enduring and sculptural, and this silver signet ring is no exception. £300, Octi
Ashish Gupta recently revealed he’d cancelled his London Fashion Week show this season, due to the difficulties of running an independent brand right now – which is gutting, as his shows are always a joy-filled highlight. Until the next one, support the brand and invest in some excellent statement pieces, such as this T-shirt with signature slogan ‘Fashion Not Fascism’ – because if you’re going to say something, say it with your chest. £90, Ashish
Geordie Campbell creates joyful, everyday essentials infused with a sense of boyish innocence that doesn’t take life too seriously. There’s a thread of British nostalgia running through each piece he makes. £150, Geordie Campbell
Moma Hilo is named after four women – Mollie, Margaret, Hilda and Louise – who shaped founder Penelope Tucker’s life. Rooted in their legacy, the brand’s pieces feel sentimental yet modern and hold sustainability at their core, with designs made to order. This scrunchie is the perfect ‘fashion’ accessory – and crafted using leftover fabric from producing the ready-to-wear collection, making sure that nothing goes to waste. £50, Moma Hilo
Rejina Pyo’s loyal following is built on her signature balance of minimalism and craftsmanship. As for her accessories? We’d buy them all, if we could. Starting with this alpaca-blend triangle scarf: versatile, super-soft and destined to become a repeat wear in colder months. £175, Rejina Pyo
Tolu Coker made headlines at London Fashion Week this year when King Charles took a front-row seat at her show – a royal approval for an already beloved brand. What sets Tolu apart is her ability to blend storytelling with structure, redefining fashion on her terms. This sculptural denim blouse will redefine your wardrobe, too. £535, Tolu Coker at Net-A-Porter
There’s very little not to love about Lauren Perrin. Her pieces are playful yet polished, the kind of wardrobe staples that instantly elevate an outfit without trying too hard. This bomber jacket might just become the most versatile piece in your wardrobe – it’ll go with virtually everything you own. £240, Lauren Perrin
Founded by designer Rachel Scott, Diotima channels a nuanced, seductive vision of Caribbean style, drawing deeply from her Jamaican heritage. This silk shirt is perfectly cut to flow across the body for a refined statement. $725, Diotima
